The landscape has drastically changed from when I formed Yawn Records in 1996 to today. We’ve evolved from analytical to digital and this has caused any musician to rethink how they spread the word about their latest project.
This article might be a bit dated, but I feel that there is some sort of nutritional value that can be applied to the way an artist markets and promotes their music.
Article : Music Reviews Basics
In 1996, my friend and I got the bright idea to start a record label. We were both passionate about music and were really committed to a local band called, Jify Trip.
I had a 2-year run as a College Marketing Rep for Interscope Records and was eager to incorporate some of the strategies I had learned into what we were doing.
Collectively, we all thought that if we got the music out, people would buy it and come to our shows. Young and naiive, we started chasing the dream at the time – getting Jify Trip signed to a bigger label.